Content for a virtual audience is any combination of what you would traditionally see at a physical conference and specialized content for a virtual environment. Effective digital content is succinct with a blended delivery of speakers and supporting content. Many of these elements can be used alone or in combination to meet your objectives.
The Starting Line
Every virtual experience is unique in form, function, and style. But, there are a handful of key questions that will help guide your content development.
Behind every impressive virtual experience there is often an integrated marketing campaign designed to drive attendance and amp up engagement. The possibilities are nearly endless, but a few are mission-critical.
On the Runway
The ramp up to your virtual experience is nearly as critical as the experience itself.
Let’s map out our options to drive attendance and further engagement during the event.
A Smooth Landing
After a successful virtual experience, your follow-up is the final seal on the deal.