The winning formula
Riverview Systems Group is uniquely positioned to evolve your traditional events into powerful digital experiences.
How does traditional production and technology influence the process of taking your message digital? What does content creation look like and how can you best utilize your existing marketing tools?
Our one-of-a-kind blend of production, technology, content creation and marketing, all under one roof, is the key to unlocking a digital experience you can be proud of.
Choosing A Digital Strategy
Understandably, there are now many options to bring our traditional live events into the virtual world. As this new digital frontier continues to rapidly evolve, we believe that this presents a unique opportunity to pause and reflect on the objectives of our live events. Comprehension of these objectives is key to determining which virtual strategy best aligns with your needs.
A specific, time-bound moment or message that you’d like to showcase with your audience. Your message easily resonates with this audience en mass and can stand on its own. Your content is a single, produced video or live stream.
- Product Announcments
- Company Wide Meeting
- Executive Messages
If your objectives are less time bound and more seasonal than annual, a virtual streaming series can be considered. Your content may be cumulative in nature and could serve as a valuable reference for your audience in the future via an on-demand library.
- Sales Training
- Certifications
- Leadership Training
A tiered experience that is designed to mirror our well-known physical conferences. Programming frequently includes powerful whole group experiences (General Session) and supporting targeted sessions. (Breakouts)
- User Conferences
- State of the Company
- Trade Shows
Virtual syndication
It’s important to understand the nuances in how virtual content is delivered to various audiences, large and small. Whether public, private, or both, syndication decisions should be considered first as they have a cascading influence on each important step thereafter. There are predominantly two types of virtual delivery:
Open Experience
Popular for expanding brand awareness or targeting large existing communities.
Gated Experience
A more common type of virtual event with a curated audience and a targeted experience.
Production support
Based on your objectives and budget, we can produce a virtual experience with a few people or by using a multi-person crew. While no two events are the same, the production of most virtual deliverables can be broken down into three categories.
Basic
If staying nimble and lightweight are your priorities, there are options that require lower levels of support. You can distribute a produced video or stream live with one presenter or many using computer webcams. Our producers and design team will assist in building a show flow with supporting content. This route is a cost-effective route for those who may need to move quickly.
staffing snapshot
- Account Manager
- Technical Director
- Producer
- Platform Engineer
Advanced
This option encompasses many deliverables that may include a small production crew of professional operators, producers, and/or hosts. Utilizing a production crew is ideal for elevating production value and delivering an experience in line with what your audience has come to expect.
Staffing Snapshot
- Account Manager
- Technical Director
- Producer
- Platform Engineer
- Lighting Director
- Show Runner
- Audio Engineer
- Presentation Operator
- Host or Moderator
Premium
A full professional production may include many professional operators and producers, at multiple sites, to manage live interviews, panels, and conversations. A hybrid of live and pre-produced content deliver a very familiar experience. Going this route is best for highly produced, multi-day experiences.
Staffing Snapshot
- Account Manager
- Technical Director
- Producer
- Platform Engineer
- Lighting Director
- Show Runner
- Audio Engineer
- Teleprompter Operator
- Host or Moderator
- Broadcast Director
- Hair & Makeup Artist
- Multi-Site Streaming Engineer
The Essential
Production Must-Haves
If these look familiar, you’re in luck. Many of the essential items that make a traditional production successful also apply to the world of virtual experiences.
We will work with your respective event management and technology teams to secure a dedicated internet connection and coordinate testing. We will also determine the best file types for any distribution on your internal networks.
Our producers will work with your team to determine the schedule of presenters, sessions, and any coordinating media. If it’s a live stream, we will identify opportunities to weave in audience participation. For a recorded CEO message, it will be important to map out talking points.
Just as we would for a physical event, Riverview will handle staffing the supplemental crew needed for all elements of production. This varies based on the level of support needed and could also supplement your existing internal team.
You read it right! It’s important to set aside some time for our presenters and executives to familiarize themselves with the technology and cadence of presenting. This applies to all digital strategies.
Content preparation and editing look a little different for various digital strategies. But, in most cases, Riverview can handle the recording process and editing of your final deliverables.
As it always does, content reigns king in the world of virtual production. Whether directly creating assets or working in tandem with your existing agency, we have a unique understanding of how to best translate your brand in virtual experiences.
Technology
Considerations
Many digital strategies present unique engagement opportunities between a presenter and an audience. But challenges can arise around your network’s ability to provide a stable experience. To ensure a smooth experience for all, we generally recommend the following baseline specifications.