Digital Experiences | Riverview Systems Group, Inc.

Your winning formula

Riverview Systems Group is uniquely positioned to help evolve your traditional events into powerful digital experiences.

How does traditional production and technology influence the process of taking your message digital? What does content creation look like and how can you best utilize your existing marketing tools?

Our one-of-a-kind blend of production, technology, content creation, and marketing advice, all under one roof, is key to unlocking a digital experience you can be proud of.

Choosing A Digital Strategy

Understandably, there are now many options to bring traditionally physical live events into the digital world. As this new frontier continues to rapidly evolve, we believe that this presents a unique opportunity to pause and reflect on the objectives of your live events. Comprehension of these objectives is key to determining which digital strategy best aligns with your needs.

A tiered experience that is designed to mirror our well-known physical conferences. Programming frequently includes powerful whole group experiences (General Session) and supporting targeted sessions. (Breakouts)

If your objectives are less time bound and more seasonal than annual, a virtual streaming series can be considered. Your content may be cumulative in nature and could serve as a valuable reference for your audience in the future via an on-demand library.

A specific, time-bound moment or message that you’d like to showcase with your audience. Your message easily resonates with this audience en mass and can stand on its own. Your content is a single, produced video or live stream.

Digital Syndication

It’s important to understand the nuances in how digital content is delivered to various audiences, large and small. Whether public, private, or both, syndication decisions should be considered first as they have a cascading influence on each important step thereafter. There are predominantly two types of digital delivery:

Open Experience

Popular for expanding brand awareness or targeting large existing communities.

Gated Experience

A more common style with a curated audience and more targeted experience.

Production at Scale

Based on your objectives and budget, we can produce a digital experience with just a few resources or by using a full, multi-person crew. While no two experiences are the same, the production of most digital deliverables can be broken down into three fluid categories.

Basic

If staying nimble and lightweight are your priorities, there are options that require lower levels of support. You can distribute a produced video or stream live with one presenter or many using computer webcams. Our producers and design team will assist in building a show flow with supporting content. This route is a cost-effective route for those who may need to move quickly.

staffing snapshot

Show Details

Advanced

This option encompasses many deliverables that may include a small production crew of professional operators, producers, and/or hosts. Utilizing a production crew is ideal for elevating production value and delivering an experience in line with what your audience has come to expect.

Staffing Snapshot

Account Manager
Technical Director
Producer
Platform Engineer
Lighting Director
Show Runner
Audio Engineer
Presentation Operator
Host or Moderator

Show Details

Premium

A full professional production may include many professional operators and producers, at multiple sites, to manage live interviews, panels, and conversations. A hybrid of live and pre-produced content deliver a very familiar experience. Going this route is best for highly produced, multi-day experiences.

Staffing Snapshot

Account Manager
Technical Director
Producer
Platform Engineer
Lighting Director
Show Runner
Audio Engineer
Teleprompter Operator
Host or Moderator
Broadcast Director
Hair & Makeup Artist
Multi-Site Streaming Engineer

Show Details

The Essential
Production Must-Haves

If these look familiar, you’re in luck. Many of the essential items that make a traditional production successful also apply to the world of digital experiences.

Connection

We will work with your respective event management and technology teams to secure a dedicated internet connection and coordinate testing. We will also determine the best file types for any distribution on your internal networks.

Show Flow

Our producers will work with your team to determine the schedule of presenters, sessions, and any coordinating media. If it’s a live stream, we will identify opportunities to weave in audience participation. For a recorded CEO message, it will be important to map out talking points.

Production Crew

Just as we would for a physical event, Riverview will handle staffing the supplemental crew needed for all elements of production. This varies based on the level of support needed and could also supplement your existing internal team.

Rehearsals

You read it right! It’s important to set aside some time for our presenters and executives to familiarize themselves with the technology and cadence of presenting. This applies to all digital strategies.

Post Production

Content handling and editing look a little different for various digital strategies. But, in most cases, we can handle the recording process and editing of your final deliverables.

Content Management

As it always does, content reigns king in the world of digital experiences. Whether directly creating assets or working in tandem with your existing agency, we have a unique understanding of how to best translate your brand into various digital containers.

Technology
Considerations

Many digital strategies present unique engagement opportunities between a presenter and an audience. But challenges can arise around your network’s ability to provide a stable experience. To ensure a smooth experience for all, we generally recommend the following baseline specifications.

Web Technology

HTML5 & WebRTC

RTMP Feed Compatibility

Bandwidth

10 Mbps Up/Down

Dedicated Internet Line

Audio

44.1kHz Sample Rate

128Kbps, Mono

Video

1500-2500 Kbps

1440p (HD) 2160 (4K)

Content Creation

Content for a digital audience is any combination of what you would traditionally see at a physical conference and specialized content for a virtual environment. Effective digital content is succinct with a blended delivery of speakers and supporting content. Many of these elements can be used alone or in combination to meet your objectives.

Presentation Slides

Speaker Profiles

Leadership
messaging

Digital Interviews

Breakout
tracks

Sponsor AppreciatiOn

The Starting Line

Every digital experience is unique in form, function, and style. But, there are a handful of key questions that will help guide your content development.

Who's your audience?

Establish what your ideal audience looks like and behind segmentation if necessary.

What are your content goals?

What do you want your content to communicate and your audience to walk away with?

Where can we insert engagement opportunities?

Find ways for your audience to interact via chat, live Q&A, polls, gamification, and social media.

Is it possible to repurpose your content?

Use your digital content in other ways such as blog posts, on-going training, podcasts, etc

Previous slide

Next slide

Marketing support

Behind every impressive digital experience, there is often an integrated marketing campaign designed to drive attendance and amp up engagement. The possibilities are nearly endless, but a few are mission-critical.

Before a digital experience.

The runway up to your virtual event is nearly as critical as the actual event.

During a digital experience.

Let’s step back and map out our options to drive attendance and further engagement during the event.

Email Activations
Websites
Social Media
Speakers & Influencers
Strategic Alliances
Mobile
In-Hand Materials
At-Home Kits

Your winning formula

Choosing A Digital Strategy

Digital Syndication

Open Experience

Gated Experience

Basic

staffing snapshot

Advanced

Staffing Snapshot

Premium

Staffing Snapshot

Web Technology

HTML5 & WebRTC

RTMP Feed Compatibility

Bandwidth

10 Mbps Up/Down

Dedicated Internet Line

Audio

44.1kHz Sample Rate

128Kbps, Mono

Video

1500-2500 Kbps

1440p (HD) 2160 (4K)

Presentation Slides

Speaker Profiles

Leadershipmessaging

Digital Interviews

Breakouttracks

Sponsor AppreciatiOn

Before a digital experience.

During a digital experience.

Virtual Event Features

Delivery Styles

Access Points

Audio Sources

Video Sources

Graphics

Engagement

Presentations

Presenter Setup

Administration

Closed Captioning

Registration

Resources

Surveys

Translation

HOSTING

Leadership
messaging

Breakout
tracks