With Super Bowl 50 taking place in our Northern California backyard, the worldwide spectacle of it all reminds us of the value that live events bring to brands seeking to energize and extend their messages and reach audiences beyond the game viewers. Throughout the Bay Area, companies have created events of every flavor looking to ignite consumer awareness. And we’re happy to be playing part in all the fanfare – providing lighting/sound/video services to a very cool private NFL sponsors event in San Francisco. We can’t name drop our client just yet, but will post photos soon after the big game this Sunday. If you’re in the area and looking for something to do (or just curious), here’s a link to a San Jose Mercury news article listing the staggering amount of events taking place.