Riverview Systems Group, the award-winning, full-service provider of engaging and innovative live events, is pleased to announce its continued partnership with Stryker Neurovascular, the medical technology provider, mounting its 2016 National Sales Conference, January 25-27 in Laguna Niguel, Calif. Riverview provided a full-range of services including production design, concept/theme development, creative direction, scenic and lighting design and management, original video content and technology expertise for the complex event. The Riverview-created event theme will also be used throughout 2016 at conferences in Stryker’s other global territories.
The sales conference marks the eighth consecutive year Riverview has collaborated with Stryker on its all-important annual event and is a follow-up to last year’s Global Sales Conference in Prague.
Evan Williams, CEO of Riverview Systems Group, notes that with the recent launch of its new Creative Services division, the company is taking on an expanded role for this year’s event to offer Stryker end-to-end production capabilities that spotlight its range of creative design services, technical ingenuity, artistic integrity and “big picture” capabilities.
“We are thrilled to continue our partnership with Stryker who trust us to produce content across all mediums, make the right equipment choices, provide talented personnel and execute flawlessly,” says Williams. “In addition to handling the technical design strategy of the complex staging, we are developing the overall theme of the conference, producing a series of video segments seen throughout the event, as well as crafting an array of digital content ranging from a mobile app to digital signage and assorted print material.”
The main event stage features a sleek, immersive set design featuring a primary wide screen that delivers the bulk of Riverview-designed visual content, surrounded by a series of six smaller screens with accompanying LED elements and mirrors placed at 45-degree angles. The design adds a sense of texture, color and motion to the stage, while also serving as an additional way to deliver branded graphics, images and text.
“Creatively, we approached the project almost like an ad campaign, in which we already laid out the concept of ‘The Fire Within’ at the 2015 global conference, and now we’re building on the idea with this year’s theme, ‘Ignite’,” explains Franco Berardi, Riverview Systems Group, Director of Design Services.
“We’ve designed a beautiful mixed media, immersive set design not typically seen in a sales conference environment,” Berardi adds. “The LEDs and mirror units provide a unique sense of depth to the stage set that seemingly curves around the audience, for a truly immersive experience.”
Video Captures “Moments”
Under the creative direction of Johnathan Regnier, Riverview Systems Group’s Senior Creative Manager, the company produced several video content packages seen throughout the conference that tie-in conceptually to the “Ignite” theme. This includes a series of “Woman On The Street” interviews with Stryker executives and conference attendees and the opening video montage to the conference that captures the special moments in one’s life where they feel ‘ignited’ – first steps, first time riding a bike, college graduation, first job, first sales win, etc.
“The video content is all about looking inside yourself and discovering that fire within and letting that be your motivator,” Regnier says. “What we’re doing is continuing the conversation we started last year: now that you’ve discovered that fire within, let’s ignite it, let’s get to work. Our hope is that attendees come away feeling inspired and ready to achieve great things in 2016.”
According to Jane Axelson, Senior Manager, Global Meetings & Events, Stryker NV, Riverview took the “The Fire Within” theme idea, which came from Stryker’s division president, and ran with it.
“The Riverview team are the most professional, trustworthy and fun people to work with and we rely and trust them with all the elements of our meetings,” she says. “For the 2016 National Sales Meeting, Riverview was involved in every facet from opening video concepts and development, adding logo development, creative branding, full creative theme, logo design, video elements and more. They also came up with the “Ignite” theme to drive home last year’s “The Fire Within” message forward. The feedback I’ve received from the US National Sales Meeting was that ‘Ignite’ was our best sales meeting ever.”