Marking its eighteenth consecutive year collaborating with Zimmer at the AAOS, the most important industry event attended by over 15000 orthopaedic surgeons and allied health professionals, the Zimmer-Biomet exhibit at AAOS is the largest at the show — a 19,000 square foot, two-floor exhibit booth (complete with conference rooms and demonstration labs) — and features a 16’ x 48’, 6-section automated LED wall that moves together and breaks apart depending on specific content, as well as an immense lighting rig akin to an arena rock concert.
The Riverview campaign calls on its comprehensive array of technical and creative services, as well as its extensive inventory of state-of-the-art equipment to provide all lighting, audio, and video equipment, onsite technical support for any AV related needs, and management of the delivery of all content to LED walls and displays throughout the exhibit.
“We are honored to work once again with Zimmer to deliver a ‘show-stopping’ interactive audio and visual experience that supports new initiatives and generates maximum brand impact,” Evan Williams, CEO of Riverview Systems Group, says. “The technology advances and automated elements we incorporated into our approach for the Zimmer booth this year are more typical of a state-of-the-art arena-like rock show than what is normally seen on a trade show floor. This is a multi-faceted custom booth environment that allows for a seamless and cohesive presentation of brand messages throughout.”
Williams adds, “Due to the enormity of the project and to realize a heightened level of automation, our team partnered with TAIT, a market leader in developing live event engineering systems for dozens of top rock tours, including U2, The Rolling Stones, Taylor Swift and Madonna.”
Riverview began work on the AAOS campaign nearly a year in advance with a comprehensive rigging and engineering analysis. From there, they designed the support for all hanging elements, ranging from lighting, LED and audio systems, to exhibit signage and headers weighing in excess of 10,000 lbs.
“Adding the moving LED walls, together with automation that syncs the content pieces and the LED movement, takes this year’s initiative to a level well beyond what has been done previously,” Williams notes.
Zimmer By The Numbers:
- In total, the Zimmer exhibit booth is 170’ x 110’ and nearly 28,000 square feet of usable floor space, consisting of two floors accommodating conference rooms, product displays and demonstration labs.
- Overall size of the LED display wall is 16’ tall x 48’ wide;
- 2,350 feet of truss from 90 1-ton motors supports 700 lighting fixtures, 200 LED tiles and several custom headers that curve in and throughout the booth;
- The overall system, including truss and hoists, weighs over 46 tons.
“One of the things that separate us from competitors is simply a passion for the new and interesting,” Williams says. “Our Zimmer exhibit designs have been enormous for 18 years and the technology available to us has evolved a great deal over that time. For us it’s not only about thinking ‘outside the box’ — it’s about making the box really big.”