At Riverview we’re always busy, but apparently it’s not just us, but the whole industry. An article in the current issue of Exhibitor Magazine reports on a recent survey from Exhibit Surveys, Inc. and Lippman Connect that finds the majority of event organizers predict a busy 2017. Among the noteworthy data-points:
- 58 percent of the 233 responding executives expect 2017 to show increases in attendance, amount of exhibiting companies, net square footage of event space and sponsorship sales.
- 53 percent expect increased spending for attendee promotion and marketing; while 27 percent of organizers expect to increase spending this year by 11 percent or more, up 19 percent from last year.